Well it looks like it won't advance any further this year but you never know. For it being the first time in the tournament I think SW is doing a good job. It will be interesting to see how it will do in years to come. I think it will continue to grow at a much faster pace than games like Mage Knight because anyone can play it and have fun. While I'm sure Mage Knight is fun its not a game you can just pick up and play with others.
Even if SW doesn't advance this time, it's still a winner to me (and to most people that have played it too).