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Crowdfunding: Kickstarter» Forums » General

Subject: Ok ok ok... Kickstarter promo questions 0_o rss

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Shane Little
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So I've been hitting the search engines hard..Some useful info I have found in regards to kickstarter is:
Social media sites... hit hard
friends and family, hit harder
look at successfully funded projects and copy their technique
and more...
However, I am not as successful as some of these projects were the first 2 days. Does anyone here have any first hand experience of launching a successful project? If so, what were some things you did to reach your goal?
I am in the military and someone suggested that I advertise on base.. but that's a big no no...
If anyone would be willing to take a look and maybe point out any mistakes they see so i could improve? Thanks!
Here is the link


http://www.kickstarter.com/projects/sandw/shane-and-walt-dee...
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Brook Gentlestream
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Someone just posted a really good guide on this subject recently. One of the best less-obvious tips I saw was "hit the ground running". That is, before you even start the kickstarter, make sure you have as many backers as possible ready to start pledging and spreading the word. Don't start from scratch with 0 backers and THEN start recruiting. Have a small army ready to help you before you even start the project.
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Shane Little
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ahhh... there's where i messed up at.. I should have done that blush thank you for that
 
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Scott Hill
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It would be a good idea to promote your project on sites that have some connection to the type of project it is too, not just sites where Kickstarter gets discussed a lot.

Also being an active member of said sites, rather than signing up for the sole purpose of essentially advertising your Kickstarter, would probably help.
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Trace
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I think the one you might want to talk to is

James Mathe
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He has written some VERY helpful and practical things that a new

K/S project should do.

He has also had some K/S projects himself so its experienced information.

good luck
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Gláucio Reis
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Scorpion0x17 wrote:
It would be a good idea to promote your project on sites that have some connection to the type of project it is too, not just sites where Kickstarter gets discussed a lot.

Also being an active member of said sites, rather than signing up for the sole purpose of essentially advertising your Kickstarter, would probably help.

I was going to say something in the lines of "you do realize this is a boardgame site" to the OP, but you covered it in a much more subtle way. cool
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Jeff Cornelius
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Here are some things I would do. Also, keep in mind you can always relaunch if this one is not successful.

1. I would echo having your base in place and ready to pledge the first day. A few ways to do this. You say you work on base. You don't necessarily have to advertise on base but can you schedule a few concerts at the Club or something like that? Put on a good show and then hand out some cards letting people know about you and your kickstarter. Do the same in town at bars and clubs that are looking for live music.

2. $75,000 is a lot to ask for just starting out. I would suggest finding ways to get that total down. Maybe only do a digital album and cut out the tour. Then you could add the physical album and tour later as stretch goals.

3. You mention some other well known artists you have had contact with. Can you get them to write reviews of your music/album? That might go a long way to bringing in fans who don't know you at all.

4. I would make a website and also definitely post frequent snippets of your music there and on facebook and twitter. People like to hear what music they are going to be getting before they put their money behind it.

That is all I have for now. Good Luck!
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James Mathe
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I think Trace was thinking of this blog I wrote:

http://www.jamesmathe.com/kicking-screaming

James
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Shane Little
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I appreciate everyone's help... Thank you!
 
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Trace
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RPGShop wrote:
I think Trace was thinking of this blog I wrote:

http://www.jamesmathe.com/kicking-screaming

James


DD
 
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Michael Nguyen
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I found this series of articles on Kickstarter to be very helpful as well: http://www.stonemaiergames.com/kickstarter/
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James Mathe
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Added another mighty blog entry to help people out with social networking and promotions and marketing.

http://www.jamesmathe.com/the-enlightened-path-to-virtual-po...

Enjoy.
James
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Rocco Privetera
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James: love your blog and awesome post!

Curious your opinion on something. You listed on the post that you suggested hundreds of people lined up via social media. When I spoke to the KS people they seemed to say yes, the more you get the better but hundreds might not be necessary (the figure I was quote was dozens).

Not to quibble over exact number, and obviously get what you can, but in your experience do you feel having hundreds of ready folks is practically a *requirement* for a successful campaign? I've heard that from other sources, which is why the KS panel response to it surprised me.
 
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Val Teixeira
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RPGShop wrote:
Added another mighty blog entry to help people out with social networking and promotions and marketing.

http://www.jamesmathe.com/the-enlightened-path-to-virtual-po...

Enjoy.
James


James, your insights and organizational skills amaze me, as always.

I'd also like to put forward a little geeklist I made that may be helpful. It's a bit more general than other specific lists and blogs, but I think it makes a good starting point. I hope to expand on it, bit by bit, in time and add links to the relevant parts. I think James post above will certainly be added to one of the sections.

 
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Nathan Stout
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These are some fantastic articles! Thanks so much guys!

Nate
 
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