Ben Wand
United States
Chesterfield
MO
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On my latest A Game of Marketing blog

http://gameofmarketing.blogspot.com/2013/06/stay-on-target-i...

Enjoy.
 
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Chris Ferejohn
United States
Mountain View
California
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Pitying fools as hard as I can...
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Really the lesson is about the inanity of blindly allowing comments on anything. Sure it got lots of negative comments. Do you think those comments cost MacDonalds even one sale? It may have even gotten them some from people who are like "Screw those haters. I'm going to go get me a quarter pounder right now." MacDonalds probably assumes a fairly low hit rate for this ad, and that is fine with them. Having some ability to target might push it from .5% to 2% (numbers entirely made up). The fact that 98% of the people who see it don't like/care about it is completely irrelevant to them (and in fact it's a positive because that's better than 99.5%).
 
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