SEGA Enterprises Ltd.

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Primary Name	SEGA Enterprises Ltd.
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SEGA Enterprises Ltd. (usually styled as SEGA) is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan. Sega previously developed and manufactured its own brand of home video game consoles from 1983 to 2000.

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Founded in 1940, as Standard Games by Martin Bromley, Irving Bromberg, and James Humpert as a coin-operated amusement machines company.
In 1945, Standard Games changed their name to Service Games.
In 1952, Service Games changed their name to Service Games of Japan.
On June 3, 1960, Service Games of Japan was renamed to Sega Corporation, an acronym of Service Games.
In 1969, SEGA Enterprises Ltd. was made as a subsidiary.
In 1983, the video game crash saw the U.S. assets of SEGA Enterprises Ltd. sold to pinball manufacturer Bally Manufacturing and the Japanese assets were purchased for $38 million by a group of investors.
In 1984, the Japanese conglomerate CSK bought Sega and renamed it to SEGA Enterprises Ltd..
In 2000, SEGA Enterprises Ltd. changed their name to SEGA Corporation.

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SEGA Control Stick

Sega Mega LD PAC for LaserActive

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